A NEW PARTNERSHIP WAS SIGNED WITH AUSTRALIA!
Better Family recently partnered with Avree in Australia as we continue our Global Expansion
Better Family and Avree believe in adding value to all lives by offering curated products for people with ALL ABILITIES!
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Better Family is happy to announce the transition of managing "Ava The Elephant " to an actual acquisition of the "As Seen On Shark Tank Product". Carman and Tiffany met on July 21st 2021 in Tampa, FL to finalize their deal and welcome Tiffany to the Board Of Directors!
Tiffany was presented with a Lottery Size check as a fun way of saying "We have hit the lottery with Ava and Tiffany!" Carman stated with enthusiasm.
Ava and Tiffany are already a hit! Watch for more updates with announcements coming soon about Tiffany and Ava.
]]>Kia Ora(the Māori heart felt greeting used in New Zealand) and welcome to the Family "Not Socks"!!
We are excited to announce that the Beebo Global trend is continuing with our first order from our newest partner New Zealand's #1 ranked online gift wonderland; where you can find unique, funky, creative and thoughtful gift ideas for the special people in your life.
Better Family is ecstatic to announce that Publix our Florida neighbor has just enthusiastically welcomed Ava The Elephant into their pharmacies.
Ava is currently being manufactured in her new outfit (new packaging design) and on her way. We are currently onboarding with Publix and taking pre-orders for her now. Her expected arrival is early Fall and she will be performing on the Publix Pharmacy Stage!
Let's hear it for Ava...Hip Hip Hooray!! Hip Hip Hooray!!!
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Hello Carman,
I hope you are well and keeping safe.
I am getting in touch as I wanted to inform you that LUX Life has finalised the results of the Parent and Baby Awards 2021.
On behalf of LUX Life, it is my privilege to inform you that Better Family Inc has been presented the following:
This respected award symbolises the hard work and outstanding effort of all individuals and businesses who have helped form this demanding and dynamic industry. Our all-inclusive selection and judging process narrows down nominees in order to find the best market leaders from the past year.
]]>What is a Multi Brand Strategy:
A company has a multi-brand strategy when their portfolio of products has different brands or names. This strategy is a way of securing greater shelf space with little remaining for rival products which also allows for saturating a market by occupying all price and quality vacancies.
The multi-branding strategy refers to the company’s approach to introducing different brands or products within the same market segment under a different or same company name. For instance, Facebook owns Instagram and What Up which are both mobile applications but don’t have the name mentioned in the brand’s title. Another example is Mattel which has several brands under their umbrella Hot Wheels, Barbie and Fisher Price to name a few.
Whether we use the same parent company name for our product or don’t want to mention the parent company in the title, all of these brands should be managed properly and, moreover, separately. A multi-brand marketing strategy allows us to ensure our brands are positioned and promoted within the same market addressing separate target audiences without creating internal competition.
Like any other strategy, multi-branding has its own Pros and Cons:
How we Manage Multiple Brands to Succeed?
A marketing strategy for different brands should be created and implemented separately. By introducing a new product to the market, the marketing approach may be different for each product. Here are some steps that Better Family will follow with our multi-branding marketing.
Create Landing Pages, Sites, and Domains
New brands require a proper presentation. To launch a product using the same parent brand name, we use a separate landing page on the official site. However, when we are planning to introduce a product within an adjacent market, a new website is a must. It will allow us to attract maximum attention from potential customers specifically to the new product. Along with the new site, our product will need a separate email domain to reach out to our clients and partners.
Connect our Brands
Connecting existing and new brands allows us to leverage our current business capabilities and apply them to the new market segments. For instance, Instagram provides a possibility to connect your account with the Facebook profile, thus allowing your friends to find you in the new app. The same strategy is applied to our types of products.
Enable Marketing Automation
When managing multiple brands, we focus not to get lost in multiple campaigns, subscriptions, contacts, etc. Using marketing automation platforms such as https://choozle.com/ and https://365degreetotalmarketing.com/ helps our company to streamline our marketing processes making things easier for marketing and sales teams. 365 Degree has recently introduced a multiple domain feature that offers platform users the ability to add several email domains for different brands, as well as managing campaigns and subscriptions for each brand separately.
Create Impactful Ad Campaigns
New products should be powered by strong multi-brand marketing campaigns that address different market segments and audiences. We try not to rethink previously launched campaigns but rather create new ones aligned with our new business goals.
Multi-brand marketing is an important part of our business strategy when it comes to launching different products to the same or adjacent markets. As long as we have a clear idea of what our new brand represents and what audience it targets, multi-branding will work to enhance our company’s overall marketing objective and strategy.
Better Family Inc is not only a Multi Branded focused company we are an incubator for unique patented children and baby care products that Make Parenting Easier.
Please watch for our upcoming updates as we have more big and exciting announcements as we continue to grow!
Global Baby Care Products Market Value Worldwide 2020-2026
“The baby care products market is projected to be worth approximately 88.72 billion U.S. dollars worldwide in 2026. This is a substantial increase from 67.35 billion U.S. dollars, the estimated value of the market in 2020. The baby care market is composed of different sectors and products, such as toys, feeding accessories, wipes, disposable diapers, body care products and soothers”
Published by Emma Bedford, Mar 19, 2021 Statista 2021
https://www.statista.com/statistics/258435/revenue-of-the-baby-care-products-market-worldwide/
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Call To Action!! Video #5 "From The Desk Of The CEO" Series..Invest 200!!
A message form the CEO Carman Cook-Campbell and a Call To Action in this week’s video series “From the Desk of The CEO”
Friends, Investors and Better Family Members! As we move into the third quarter and the Covid-19 restrictions are lifting more and more, and as a company, we are conducting business as usual with full steam ahead. We have exciting opportunities to expand sales, attend events, launch new products, and even more.
To help us prepare, we are asking all our investors to increase their holdings with us to $200 or more. This will allow us to secure needed inventories and successfully move on to the next milestone, reach our next funding goal, and move us into position for new and important opportunities that shareholders will not want to miss.
When we come together as a family, we will push our funding forward, not to miss critical growth opportunities and important milestones in our financial performance. The momentum must keep going and we must move forward! In my opinion we are on track to building the next multi-branded giant baby care business that could pay dividends and go public in the future.
Benefits of Investing $200 or more are:
Some the Accomplishments this far in 2021 are:
We are proud to announce that the Beebo is now being distributed in SOUTH AFRICA!
Afrinity Solutions has just made their first order and prides themselves on being leaders in innovative products in South Africa! The South Africa Distributor will carry 3 of the Beebo Colors. Our “FAN FAVORITE” The Beebo TEAL, CHARCOAL and our Newest Edition PURPLE!
They have also put in a pre-order for Ava The Elephant!
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VIR is confident that the Beebo will be welcomed by Amazon Global customers. Our partner VirVentures is preparing to launch this premier Better Family product to the International Market by use of the Amazon’s Platform in multiple countries.
ALL of the Color Variations of the Beebo are coming soon in the Amazon Markets of UAE, UK, CANADA, JAPAN, AUSTRALIA and GERMANY!
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Special Guest Peter Gantner a Serial Entrepreneur Inventor of Crazy Bones & Founder of Kulabrands:
]]>AVA PRE-SELLS
The production samples are on their way and pre-sells have started!
We are excited to share with you a sneak peak of "Ava's New Look"!
Kulabrands has offered pre-sells to their members which is currently up to $2,860 in sales!
Other current engagements include:
"Ava The Elephant" is off to a STRONG promising start!
New Video Update Series Titled "From The Desk Of The CEO"
Watch NOW!! Hear weekly UPDATES straight from the CEO Carman Cook-Campbell in her new video update series.....
We’ve been immensely humbled by the growth Better Family Inc. has seen over the past few years. Despite innumerable challenges, the company has gone from strength to strength. Our most recent cause for celebration is our intelligent bottle feeder, The Beebo.
It’s already made feeding time easier for families across the US and Canada. If you’re elsewhere in the world, read on for some exciting news!
What is The Beebo?
First featured on season 7 of Shark Tank, The Beebo is an intelligent bottle feeder that attaches over the shoulder and holds your feeding bottle firmly in place. This frees up a hand during those special moments and transforms the way you feed your child.
For quite some time now, The Beebo has been available to our customers in the US and Canada. We’re so excited to share with you that our handy feeder is now available to customers around the globe!
Amazon Sales With VIRVentures
It’s worth touching on how proud we are to be partnering with VIRventures for our international distribution. They’ve made it possible to significantly increase our reach.
Just to be clear — this is huge! We’ve always been passionate about helping as many families as we possibly can. This exciting new development helps us reach more homes everywhere.
In addition to our Amazon listings, we’re also in touch with distributors in both South America and Costa Rica. If you’re in either of these places, it’s a good time to be a parent!
Excited by our Progress? Don’t Miss out on the Action
We’re currently live on Start Engine and raising capital for the next chapter of the Better Family story. Invest today and join our international community of families!
]]>Did you know that World Down Syndrome Day (WDSD) is celebrated every year on March 21st? Well, you do now! Its purpose is to spread awareness of Down syndrome and the people who live it every day.
At Better Family Inc, we’re huge supporters of WDSD’s positive, empowering message. In 2021, the messages of “We Decide” and “Connect” were broadcast loud and clear to the world, communicating the importance of agency and the right we all have to participate.
As part of the recent rebrand for our Shark-Tank-featured product Ava the Elephant, we were looking for participants in a new commercial shoot. We knew that Jacob was the perfect fit from the moment we met him! Son of Stephanie and Rick Clemons, Jacob happens to have Down syndrome.
His positivity and joy when using Ava the Elephant was contagious. In fact, he reminded us of the little boy who first inspired Ava a decade ago.
Working with such a wonderful cover model has re-emphasized the importance of inclusion to all of us here at Better Family Inc. A better family is one that makes sure everyone can take part.
In the spirit of WDSD, we wanted to dedicate a section of this blog post to advocacy tips to help newcomers better stand up for inclusion in their everyday lives.
One of the best steps toward becoming a better advocate is to make sure you’re as informed as you can be on the subject. The best way to learn about the lived experience of people with Down syndrome is to listen to their stories directly.
Listening to stories from people in their own words is a fantastic way to connect with their experience. The WDSD site has a great page that can help you get started.
While it’s vital to stand up for those around you when voices need to be amplified, it’s also important to remember that self-advocacy can move mountains. People with Down syndrome often have a limited voice in the actions that affect them.
Groups that foster effective self-advocacy are a cornerstone of the WDSD movement. Check out this guide here.
At Better Family Inc, we’re committed to making life easier for families everywhere. Our products and their features start at home; the more people who can participate, the better. We hope to continue supporting movements like WDSD as we grow.
]]>When we first partnered with VIR Ventures back in 2020 , we were over the moon to have found a dynamic sense of direction and momentum. Standing here in 2021, we’re humbled by the progress that has been made since this partnership began.
At Better Family Inc, we’ve always been dedicated to making life easier for today’s busy parents. Interest from groups like VIR has helped to bring our passion to life!
We’re also overjoyed to announce continued interest from the likes of Walmart; buybuy Baby; and Bed Bath and Beyond. It’s been a busy year indeed! This post will outline our progress so far and touch on what we predict moving forward.
In the face of a challenging year for businesses everywhere, we have been fortunate enough to secure continued purchase orders from our friends at VIR. Purchases have spanned our entire product line. From our organic diaper cream, Swabbies, to our free-hand bottle holder, Beebo, they just can’t seem to get enough!
Purchases like these give Better Family Inc access to multiple Amazon retail platforms and allow us to expand our reach to more families everywhere.
Something else that we’re endlessly excited about is continued support from large vendors such as Bed Bath and Beyond; Walmart; and buybuy Baby. Continuing to supply our range of products to physical locations across the United States really does feel like a dream come true.
When our children’s medicine dispenser, AVA the Elephant, became the first ever winner on Shark Tank, we knew we were onto something. All these years later, we’re proud to be moving from strength to strength.
As we approach Q2 of 2021, we’ve got our sights set firmly on the future. We’re gunning for more products in more stores to more families everywhere. We hope you’re as excited as we are!
If you want to become part of the Better Family conversation, check us out on StartEngine.
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